Most people haven’t heard of the term industrial marketing, or don’t know what it means. We’re bombarded with consumer marketing each day. What makes industrial marketing different is that it is business to business marketing. In simple terms and to sum it up, it is marketing to businesses and not consumers. Read on to learn what this type of marketing is all about.
In certain aspects, industrial marketing is done by the common ways of marketing. This means it can be done by usual marketing methods such as flyers, online banner advertising and emails. It, of course, may also include marketing strategies that we don’t really see in consumer marketing and our kind of unique to industrial marketing. These industrial marketing tactics may be in the form of marketing in industry trade shows, for example.
One common question would be to wonder what type of products are see in industrial marketing. A good example would be raw materials or parts for an equipment or products. The raw products are supposed to be used in the manufacturing process of the business targeted by the industrial marketing tactics.
To help people understand the concept of industrial marketing easily, it helps to think how businesses are in some ways customers of other businesses. For example, a restaurant that needs to hire a supplier in order to buy raw materials, such as herbs. Another example that we can see in daily life is an office that has outsourced the cleaning of its space to a cleaning company.
Then, imagine if you were in charge of or working in the marketing section of the herb supplier or the cleaning business, you would naturally want to target businesses who would end up paying for or buying your products.
This is the work that industrial marketing will accomplish.
The role played by industrial marketing is not very different from that of consumer marketing. This role involves raising sales by attracting new customers or persuading current customers to buy more products from your business. Raising awareness about your company’s brand is also part and parcel of this role.
All kinds of businesses who aim to market their own products or services would need to conduct research on their competitors in their respective industry. While researching, you should also know who your target market is. Is your target market made up of restaurants and other enterprises that work with food needing the very supplies you market? Or maybe that type of businesses you are looking for are those that will hire you for their graphic needs.
The world of industrial marketing requires a high level of professionalism. The competition is tough but great skills and hard work will set you above many competitors. For more info, go here.