Responsive website design is the endeavor to design websites that can work across the various devices owned by internet users. Website designers therefore make it their duty to create sites that are easy to use and navigate. According to recent research statistics, it’s been found out that many people prefer browsing the internet using their mobile devices as opposed to doing it on the computers. This means that any business hoping to succeed on the online market platform has to seriously consider responsive web design. Ensuring that your website is optimized to work on several different devices has numerous advantages. Below are discussed the various benefits that can accrue from responsive website design.
Guarantees Better User Experience
Internet users are easily able to browse through a website with responsive design. This means that users can find whatever they are looking for in less time, thereby improving their experience of browsing. Websites are usually ranked on search engines depending on the time spent by users on the site.The better the usability, the more the time users are willing to spend browsing.This logically translates to better ranking for your website.
Enhances Social Sharing
Social media marketing is most popular form of marketing in the current business model. Every business is therefore working hard to get users to share and engage with them on social media platforms. You therefore need to ensure that your website is designed such that users can easily link up and share content on social sites if you want to enjoy this benefit. And this can only be achieved through responsive web design, which will increase positive interaction and brand marketing.
There’s No Need to Reproduce the Same Content
Some businesses have different websites for mobile users as well as those who use desktop computers. But to do this, you will have to create two separate urls and then reproduce content for each site. This approach, however, leads to wastage of resources, including time. Responsive website design will enable you avoid this wastage by making it possible for the site to be accessed across different devices. And you will stand to benefit from improved site ranking on the various search engines.
Increases Page Loading Speed
Websites are also ranked on the basis of page loading speed. If a website takes longer to load, then it will be passed over in favor of those that take less time. And its usually very inconveniencing to browse through sites that take longer to load its pages, making many users to avoid them in the first place. Making use of responsive website design will ensure substantially increase the speed of your website, meaning that you will boost your ranking in the search engines.